Lexus Wikipedia. Lexus,Rekusasu is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 7. Japans largest selling make of premium cars. It has ranked among the 1. This page lists all the news that have been on the UO News section, in reverse chronological order by the date theyre posted. Important News Links. GUIA DO PRAZER Tudo o que voc precisa saber sobre sexo est aqui Tornese um expert, aprenda com a experincia de outras pessoas. Rick Astley Never Gonna Give You Up Official Music Video Listen On Spotify http Download Ricks Number 1 album 50. Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and the U. S. in Plano, Texas. Lexus originated from a corporate project to develop a new premium sedan, code named F1, which began in 1. Lexus LS in 1. 98. Cool Download For Sims 3 Clothes For Teens. Subsequently, the division added sedan, coup, convertible and SUV models. How To Edit Mugen Characters Moves Management' title='How To Edit Mugen Characters Moves Management' />Lexus, Rekusasu is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories. Lexus did not exist as a brand in its home market until 2. Lexus from 1. 98. Japan under the Toyota marque and an equivalent model name. In 2. 00. 5, a hybrid version of the RX crossover debuted and additional hybrid models later joined the divisions lineup. Lexus launched its own F marque performance division in 2. IS F sport sedan, followed by the LFA supercar in 2. Lexus vehicles are largely produced in Japan, with manufacturing centered in the Chbu and Kysh regions, and in particular at Toyotas Tahara, Aichi, Chbu and Miyata, Fukuoka, Kysh plants. Assembly of the first Lexus built outside the country, the Ontario, Canadaproduced RX 3. Following a corporate reorganization from 2. Lexus began operation of its own design, engineering and manufacturing centers. Since the 2. 00. 0s, Lexus has increased sales outside its largest market, the United States. The division inaugurated dealerships in Japans domestic market in 2. Japanese premium car marque to launch in its country of origin. The brand was introduced in Southeast Asia, Latin America, Europe and other regions. The divisions lineup also reflects regional differences for model and powertrain configurations. Historyedit1. 98. The F1 projecteditThe brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U. S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U. S. In 1. 98. 3, Toyota chairman Eiji Toyoda issued a challenge to build the worlds best car. The project, code named F1 Flagship One5 developed the Lexus LS 4. Toyotas product line in the premium segment. The F1 project followed the Toyota Supra sports car and the premium Toyota Mark II models. Both the Supra and Mark II were rear wheel drive cars with a powerful 7. M GE or 7. M GTE inline six engine. The largest sedan Toyota built at the time was the limited production, 1. Toyota Century, a domestic, hand built limousine, and V8 powered model,8 followed by the inline six engined Toyota Crown premium sedan. The Century was conservatively styled for the Japanese market and along with the Crown not slated for export after a restyle in 1. The F1 designers targeted their new sedan at international markets and began development on a new V8 engine. Japanese manufacturers exported more expensive models in the 1. Japanese government and U. S. trade representatives that restricted mainstream car sales. In 1. 98. 6, Honda launched its Acura marque in the U. S., influencing Toyotas plans for a luxury division. The initial Acura model was an export version of the Honda Legend, itself launched in Japan in 1. Toyota Crown, Nissan CedricGloria and Mazda Luce. In 1. 98. 7, Nissan unveiled its plans for a premium brand, Infiniti,1. Nissan President sedan in standard wheelbase form for export as the Infiniti Q4. Mazda began selling the Luce as the Mazda 9. North America in 1. Amati, but its plans did not come to fruition. Toyota researchers visited the U. S. in May 1. 98. 5 to conduct focus groups and market research on luxury consumers. During that time, several F1 designers rented a home in Laguna Beach, California to observe the lifestyles and tastes of American upper class consumers. Meanwhile, F1 engineering teams conducted prototype testing on locations ranging from the German autobahn to U. S. roads. 1. 6 Toyotas market research concluded that a separate brand and sales channel were needed to present its new sedan, and plans were made to develop a new network of dealerships in the U. S. market. 1. 7Brand developmenteditIn 1. Toyotas longtime advertising agency Saatchi Saatchi formed a specialized unit, Team One, to handle marketing for the new brand. Image consulting firm Lippincott Margulies was hired to develop a list of 2. Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner, concerns were raised that the name applied to people more than cars being associated with the Alexis Carrington character on the popular 1. Dynasty. 1. 81. As a result, the first letter was removed and the i replaced with a u to morph the name to Lexus. Theories of the etymology of the Lexus name have suggested it is the combination of the words luxury and elegance,2. U. S. 2. 0 According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image. Prior to the release of the first vehicles, database service Lexis. Nexis obtained a temporary injunction forbidding the name Lexus from being used because it might cause product confusion. The injunction threatened to delay the divisions launch and marketing efforts. The U. S. appeals court lifted the injunction, deciding that there was little likelihood of confusion between the two products. The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became The Relentless Pursuit of Perfection. The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized L within an oval, and according to Toyota, was rendered using a mathematical formula. The first teaser ads featuring the Lexus name and logo appeared at the Chicago, Los Angeles and New York auto shows in 1. The F1 project was completed in 1. The resulting car, the Lexus LS 4. Toyota vehicles, with a new 4. L V8gasoline engine and rear wheel drive. The car debuted in January 1. North American International Auto Show in Detroit1. September at a network of 8. Lexus dealerships in the U. S. 2. 9 The LS 4. ES 2. 50, a rebadged version of the Japanese market Toyota Camry ProminentToyota Vista. The launch of Lexus was accompanied by a multimillion dollar advertising campaign. SC 4. 00 coupe was the third Lexus model. The LS 4. 00 was praised for its quietness, well appointed and ergonomic interior, engine performance, build quality, aerodynamics, fuel economy and value. However, it was criticized by some automobile columnists for derivative styling and a suspension regarded as too compromising of handling for ride comfort. In some markets it was priced against mid size, six cylinder Mercedes Benz and BMW models. It was rated by Car and Driver magazine as better than the higher priced Mercedes Benz 4. SEL and BMW 7. 35i in terms of ride, handling and performance. The LS 4. 00 also won motoring awards from automotive publications including Automobile Magazine and Wheels Magazine. Lexus quickly established customer loyalty and its debut was generally regarded as a shock to existing luxury marques. BMWs and Mercedes Benzs U. S. sales figures dropped 2.